Services

Overview

I’m a Senior Marketing Leader specializing in B2B SaaS and services with over 18 years of experience in developing and implementing B2B marketing strategies including product positioning, messaging, GTM, product launches, content and marketing asset creation across customer segments to grow brand awareness, optimize customer account acquisition and retention.

Whether you are an early stage startup that needs support on the positioning and messaging front or a scaleup with an internal marketing team that needs some strategy and program support, I can help.

Services

  • Marketing Strategy

    Ideal Customer Profile (ICP)

    Positioning

    Messaging

    Objectives

    KPIs

    Marketing Plan (Channels and Tactics)

    Customer Journey Map

    Budget and Resources

  • Brand Strategy

    ICP and Personas

    Brand Voice

    Core Values

    Positioning

    Messaging

    Customer Interviews

    Team Interviews

    Brand Guide (in collaboration with designer)

  • Content Strategy

    Content Audit

    Competitor Content Audit

    Content Pillars

    Content Goals and KPIs

    Personas and Audience

    Content mapping to customer journey

    Content Brief Template

    Editorial Content Calendar

  • Other Marketing Needs?

Let's Connect

3 Ways we Can Work Together

Fractional CMO - Long term engagement for companies that need regular support (3/6/9/12 months).

Project Scope - For companies that need help with a specific and defined project scope.

Hourly - For companies that want the flexibility and need infrequent mentoring/coaching/strategy calls and check-ins with their existing team.

How it Works

[Free] Intro call to assess your needs and see if there is a fit. If there is, this is the high level process:

Phase 1: Discovery - learning about your current state, your company mission, vision and objectives, your customer journey, customer profile, customer value, competitive landscape, products and services, pricing and positioning. Also looking at what's working well and what could be improved. We can then prioritize objectives and deliverables based on your business needs.

Phase 2: Strategy and Planning - Once we've reviewed the current state, we can then create/define your unique value proposition, the positioning, defined customer journey, ideal customer profile, Marketing objectives, strategy and the plan (how we're going to get there).

Phase 3: Execution - At this stage, we know what we want to achieve, how we're going to achieve it, and who we're targeting, so we implement the programs and activities outlined in the plan. In terms of resources, I am happy to work with your internal Marketing team. I also have a network of freelancers (designer, developer, writer) that we can use if needed.