Sales and Marketing Targeting Technical and Business Audiences for Sales Success | Enterprise Thought Leadership Podcast Ep 8

While tech audiences seek detailed specifications, business decision-makers tend to prioritise strategic benefits when considering taking on a new product.

Balancing their needs is essential as buying decisions involve a committee with both technical and non-technical individuals.

How do you engage both audiences successfully? The key is a need for compelling storytelling and personalized messaging to engage buyers throughout their journey.

In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors - how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.

Tim Bond, Founder and CEO of TechPros, dives deep with Dana Salman, a Senior Marketing Leader experienced in full lifecycle marketing strategies.

Listen in to discover insights from Rachel Chesters, Marketing Director of Start Communication Ltd  Melissa Liedkie Marketing Consultant, and Avi Bhatnagar, VP Growth Marketing at Commvault.